Rimmel The Max Volume Flash Mascara costs around $8.00 and claims to give up to 14 times the volume of lashes without weighing them down. It is enriched with Collagen to fatten lashes and Keratin to strengthen them. It misses the 14 times the volume mark (well duh, imagine how burly your lashes would be then!) but I think that it's a stout drugstore mascara buy, and it you get it for a discount price, it's definitely worth it.
You can take this mascara from day to night depending on how many coats you apply. Because it's a mousse mascara, it's very light on lashes and I found there was practically no clumping. It's best to apply another coat when the last coat has almost dried for long, thick lashes. The formula takes a while to dry though, but it removes easily with water.
The brush of this mascara is very large, but don't let it scare you off because it's made out of "flexible hollow fiber bristles" that fit to the lash. It's really easy to reach into the corners of your eyes with such a large brush and earn every lash. Try it, I found it surprisingly easy. The bristles run through lashes easily, but it will deposit more mascara on to your lashes if you apply it in a zig-zag motion side to side on your lashes.
There's a lot of volumizing with Volume Flash and a bit of lengthening, but no curling. It's great for darkening lashes too, I have quite dark lashes but my lashes looked even darker after applying. It doesn't see scarily dark though, nothing too intense and you won't end up looking like a panda if you apply too many coats.
The packaging is really attractive and eye-catching, it's bright pink with gold writing. I found the Maybelline Colossal Volume mascara was a bit garish, it had a bright yellow bottle with tall purple writing. Okay, so nobody will see my mascara, butyellow and purple never go together! I also love how Rimmel's bottle is pink, it will definitely attract lots of girlie-girls.
Overall I found Rimmel The Max Volume Flash Mascara a expansive buy, and if you're looking for a volumizing, darkening and lengthening mascara, go ahead and buy it. There are heaps of great review of this mascara, I'm definitely not the first to esteem it! It doesn't damage or make my lashes feel passe, and it can face off against some great department store mascaras.