Jane Iredale Mineral Makeup capitalizes on natural ingredients to keep skin healthy while enhancing features. The goal behind the creation of Jane Iredale's makeup line was to defy convention through exploring new vistas in cosmetology. In a time when many cosmetic companies are jumping at the chance to provide their customers with a more natural, skin-friendly answer to their cosmetic needs, Jane Iredale has filled the niche with a host of excellent products.
Mineral based cosmetics through Jane Iredale—dubbed the skin care makeup—are hypoallergenic, inert (will not support bacteria growth), supply flawless coverage that lasts, and are naturally protective against the sun. Mineral makeup is a new trend in the beauty palette. The idea behind these foundations, eye shadows, and other beauty items, is to avoid the harmful chemicals–such as drying isopropyl, paraffin, and even, in some cases, traces of lead—found in many other forms of powder cosmetics. As a mineral makeup, its ingredients are comprised of finely ground natural minerals such as iron oxides, mineral micas, and titanium. These more natural ways of highlighting beauty provide a safer alternative for women's skin.
Every woman understands the importance of good skin health. Skin is the covering which guards us against the occasionally unforgiving surroundings that comprise out outside world. At Jane Iredale, the company approaches makeup from the stance of skin care. Skin does an excellent job caring for the body, but the skin still absorbs many things which are harmful and this absorption can lead to a myriad of health problems. Beautiful, youthful skin is the goal of good beauty. The treatment skin receives and the products used on it influence the aging process, internal health, and an individual's general sense of well-being.
Jane Iredale mineral makeup understands these issues and the line of cosmetics shows this understanding in its commitment to quality, non-irritating, non-drying, skin-pleasing makeup and skin care products: wonderfully rich hued kits, fine loose and pressed mineral powders, and hydrating facial sprays. Whether suffering from rosacea, melasma, or simply looking for a good cosmetic brand, Jane Iredale meets and exceeds the customers' need for gentle, yet elegant makeup products.