Few cosmetics can claim the results of Clinique make up. It is free from irritating perfumes, and allergy tested for use on the most susceptible skin types. This line of beauty products, which debuted in 1968, was the versatile offspring of Estee Lauder and a dermatologist by the name of Dr. Norman Orentreich. Clinque was one of the first in the cosmetic industry to develop a system for categorizing and treating a vast array of skin types.
This highly individualized and systematic approach had, at its core, three steps to enhance beauty: cleanse, exfoliate, and moisturize. The first step involved cleansing the skin with gentle tallow-based soaps. Next, Clinque suggested the use of liquid exfoliation through a product referred to as Clarifying Lotion. Finally, in the third step, Clinique adherents were instructed to moisturize. This regimen was designed to be used twice a daily to promote skin health. This was a revolution in the cosmetic industry, which, prior to that point had not focused on skin health concerns.
Since then, Clinque has branched out to include a multitude of products from moisturizers to mascara and beyond. Each area holds true to Estee Lauder quality and the mission of providing products for a wide spectrum of skin types. Over thirty years later, this precocious brand has even sought to attract the business of men looking for healthier skin. Male versions of Clinque products—including the three step beauty process—have been created. Each is tailored to the unique chemistry and skin of a man.
Clinque, with its three step method and beyond, seeks to provide options for people unable to wear makeup comfortably because of allergies and promote good skin health to others. Particularly, women between the ages of 25 and 40—those who are experiencing a problem called roscacea, the beginnings of fine lines or wrinklers, and other pigmentation or age related issues.
To aid individuals in finding the product that is ideal for their needs, Clinque make up offers opportunities both in person and in store to evaluate their skin type. Demonstrations of makeup are also provided in some department store locations.
